Cynthia loves to party. She also organizes one of the best summer parties in town. However, attendance has been reducing despite her best efforts at publicity.
- Distribution Channels: There are no outlets for people living in distant locations can easily get tickets.
- Stressful Queues: The process of buying tickets, validating tickets, and buying refreshments involved a stressful queue.
- Poor Data Gathering: Inadequate records have made it difficult for her to resolve any ticket issues or carry out follow-up activities after the event.